National Geographic Channel

National Geographic Map of Hell hero image

Project

Map of Hell Premiere Launch

Overview

Our great friends at National Geographic Channel brought us the amazing opportunity to design and craft a hauntingly-cool graphics package to promote their upcoming two-hour original program, Map of Hell. Hosted by Danny Trejo, the show was shot in five countries and explores over 2000 years of cultural perceptions of hell.

National Geographic Map of Hell pitch image
National Geographic Map of Hell pitch image
National Geographic Map of Hell pitch image

In addition to a rich exploration of identity design and development, we presented three distinctive treatments that speak to a multitude of cultural perceptions of hell, from clean and eery to demonic and fiery to celestial and otherworldly. The selected creative resulted in us shooting a number of elements so we could build an ownable library of assets. Our team also designed a specialized footage treatment to make type and graphics appear as if they were shot in-camera.

National Geographic Map of Hell logos
National Geographic Map of Hell image
National Geographic Map of Hell image
National Geographic Map of Hell animated gif
National Geographic Map of Hell image
National Geographic Map of Hell image